Weekly reports were eating up hours.
Automated the collection and reporting.
The problem decides
what gets built.
HOW I WORK
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Find the problem.
Work out what’s really getting in the way.
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Define success.
Decide what needs to change and how we’ll measure it.
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Build the right fix.
No unnecessary complexity. Just what’s needed.
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Measure what changed.
Did it hit the target? Did it actually make things better?
Problems I’ve solved.
Enquiries were getting lost between channels.
Brought them into one workflow.
The software they needed already existed.
Deployed and tailored it instead of rebuilding it.
A spreadsheet had become the entire business system.
Built a simple tool around the actual process.
It took five dashboards to understand what was happening.
Brought the important numbers into one view.
The same questions kept being answered again and again.
Made internal knowledge searchable and easy to ask.
REAL WORK. REAL RESULTS.
01 Client work
Bilafya
Making a catering business easier to find, contact and measure.
Website
SEO
Lead qualification
02 Client work
StoryQuest
Turning a creative offer into a clearer path to enquiry.
Positioning
Conversion
SEO & measurement
Tell me what isn’t working.
Let’s talk